Today’s generation of students are arguably the most connected of any age group. Students move fluidly across multiple electronic devices. Whether they are texting on a cell phone, checking in on Facebook via a smart phone, or surfing the web on a laptop, they maintain social connectivity.
GradesFirst embraces this and has actively worked to create a system designed to engage students in ways they are currently communicating. Our four primary methods of student interaction are:
- Text messaging
- Smart phone mobile applications
- Facebook integration tools
- Email communications
According to Nielsen Co, 2009, American students sent and received an average of 2,272 text messages per month, (almost 80 messages a day). GradesFirst recognizes that texting is a primary method of communication for students and utilizes text messaging throughout our application. Whether it’s a text reminder for appointment scheduling or a simple “checking in” text from an advisor, GradesFirst has incorporated it into our workflow. Email communication is supported as well and widely used for messages that contain more details or need to provide easy access to links to additional information.
Facebook Integration
Facebook integration is another cornerstone of GradesFirst student engagement. Facebook is the most popular social networking site with over 400 million members. This total includes a high percentage of college students. GradesFirst provides students with a university branded Facebook app used to schedule appointments, request tutors, contact advisors, contact their professors, and much more.
Smart Phone Mobile Apps
Our University branded smart phone mobile apps operate on both the iPhone and Google Android operating system phones like the Droid. These apps are geared toward student support services and allow students to access things like:
- class schedules
- advisor information
- faculty contacts
- tutor requests
- appointment scheduling
GradesFirst commitment to be where students are and speak their language helps to build a bridge from the student’s social life back to the school. Every positive interaction a student has with the institution increases the connection. These connections reinforce the student/school bond that drives retention.